Office Occupiers’ Real Estate Attributes – Identifying Occupiers’ Preferences (4018) |
| Tuuli Luoma, Jessica Niemi, Peggie Rothe and Anna-Liisa Lindholm (Finland) |
M. Sc. Tuuli Luoma
Aalto University School of Science and Technology
P.O.Box 1200
Espoo
FI-02015
Finland
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| Corresponding author M. Sc. Tuuli Luoma (email: tuuli.luoma[at]tkk.fi, tel.: + 358 40 742 0294) |
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Published on the web 2010-01-14
Received 2009-11-19 / Accepted 2010-01-14 |
| This paper is one of selection of papers published for the FIG Congress 2010 in Sydney, Australia and has undergone the FIG Peer Review Process. |
FIG Congress 2010
ISBN 978-87-90907-87-7 ISSN 2308-3441
http://www.fig.net/resources/proceedings/fig_proceedings/fig2010/index.htm
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Abstract |
| The real estate business is a cluster of a multitude of groups of key actors. Among the most important group, is the one composed by the occupiers and users of the office buildings. In order to predict the direction toward which the real estate market might be going in the next years, the professionals in the sector need to identify clearly what the occupiers and potential occupiers need and prefer in terms of location, services, buildings, and workplaces. In this study, the real estate preferences have been studied through an internet based questionnaire, which was send to the persons, which were responsible on corporate real estate management in 1,474 companies in the Helsinki Metropolitan Area. A total of 95 responses were taken into further analysis. The results of the analysis indicates that that there are some attributes that all organisations highly value, e.g. adjustability of temperature and air conditioning, the proximity to public transportation, the adequacy of parking space, and meeting rooms. In this study the least preferred attributes were part of the service attribute group, e.g. cultural services, day care and car renting. Also the proximity to competitors was an unimportant attribute. However, there is an interesting asymmetry in the results: the scale of rating an attribute important is much larger than rating an attribute unimportant. Based on the research results, it’s recommended that the further studies should concentrate on the attributes that did not stand up as highly important attributes. In addition, it would be valuable to create organisation profiles that sum up what kind of organisations prefer which set of attributes. |
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| Keywords: Security of tenure; real estate attributes; real estate preferences; office occupier; the Helsinki Metropolitan Area |
